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Printable Version
September 2010
Baby Boomers Club - Travel Members

MIN # 140551 / SRDS # 900260 / NEXTMARK # 256096

Key Segments

315,247

Total Travel Subscribers

$75/M

25,000

Monthly Travel Subscribers

+$5/M

81,642

3 Month Travel Subscribers

+$5/M

153,445

6 Month Travel Subscribers

+$5/M


Audience Profile
Although most baby boomers aren't quite ready for retirement, they're still finding the time and money to travel to both U.S. and foreign destinations. They are paid members of an online eZine that gives them travel ideas, deals, and destination information that helps them plan their upcoming trips. Whether they're taking their kids to theme parks in Orlando, setting sail on a cruise ship, or driving cross country in their RV, these travelers enjoy getting away from home on a regular basis and are prime prospects for travel offers and publications. Demographics: Average HHI is $80K, 85% work full time, and 52% have children at home.

Recommended Usage: Domestic and International Travel offers, Apparel Catalogs, Accessory Catalogs, Timeshares, Luxury Vacation Rentals, Real Estate, Insurance, Investments, Golf Equipment, Golf Apparel, Golf Vacations, Magazine Subscriptions, Health Offers, Exercise Equipment, Electronics, Music, Credit Card Rewards, Fundraising to Health, Political, Humanitarian, Children, Animal and Environmental causes, Sports, Financial Seminars, Hobbies, Home Décor, Food and Cuisine, Outdoor and Recreational.

Terms and Conditions
25 % Commission to SRDS Brokers!
Sample Required. Payment due 30 days from mail date. Cancellations after mail date are due in full. Net name arrangements negotiable based on volume. 20% commission on orders with net terms and on re-uses.

List Usage
INQUIRE

Source:
Paid subscribers to an online eZine
Unit of Sale: N/A
Minimum: 5,000
Updates: Monthly

Selections

Type of Travel

Foreign $10/M
Domestic $10/M
Cruise $10/M

DEMOGRAPHICS

Age (adult/child)

$5.00/M

Income

$5.00/M

Presence of Children

$5.00/M

Homeowners/Renters

$5.00/M

Gender

$5.00/M

Credit Card

$5.00/M

Ethnicity

$5.00/M

Religion

$5.00/M

Married/Single

$5.00/M

Grandparents

$5.00/M

Veterans

$5.00/M

State/SCF/Zip

$5.00/M

LIFESTYLE
Health

$10.00/M

Fitness

$10.00/M

Political Party

$10.00/M

Hobbies

$10.00/M

Computer Owners

$10.00/M

Mail Order Buyers

$10.00/M

Golfers

$10.00/M

Sweepstakes

$10.00/M

Investors

$10.00/M

Book Buyers

$10.00/M

Hi-Tech/Electronics

$10.00/M

Subscribers

$10.00/M

Pet Owners

$10.00/M

Donors (by type)

$10.00/M

High Ticket Merch.

$10.00/M

Low Ticket Merch.

$10.00/M

Fishing

$10.00/M

Hunting

$10.00/M

Collecting

$10.00/M

Additional Selects Available!
MATERIAL
Magnetic Tape

$25.00/F

Cartridge

$25.00/F

Diskette

$35.00/F

e-mail/FTP

$35.00/F


Key Contact:
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500
Fax: 727-669-4402

Order/Shipping Contact
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500
Fax: 727-669-4402