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Printable Version
September 2010
Baby Boomers Club - Health Subscribers

MIN # 140549 / SRDS # 900259 / NEXTMARK # 256095

Key Segments

410,668

Total Health Subscribers

$75/M

29,000

Monthly Health Subscribers (avg)

+$5/M

111,908

3 Month Health Subscribers

+$5/M

215,812

6 Month Health Subscribers

+$5/M


Audience Profile
Most baby boomers are far from retirement and these active adults are paid subscribers to an online eZine as a way to help them stay fit and live healthy. The eZine has articles on a number of health-related topics such as low fat cooking, low sugar foods, low sodium foods, how/where to shop for the best groceries, information on organic foods, as well as fitness instruction and information. These healthy adults are perfect prospects for all health and fitness related offers. Demographics: Average HHI is $80K, 85% work full time, and 52% have children at home.

Recommended Usage: Fitness-related Apparel Catalogs, Cook Books, Fitness Offers, Accessory Catalogs, Domestic and International Travel offers, Timeshares, Luxury Vacation Rentals, Real Estate, Insurance, Investments, Golf Equipment, Golf Apparel, Golf Vacations, Magazine Subscriptions, Health Offers, Exercise Equipment, Electronics, Music, Credit Card Rewards, Fundraising to Health, Political, Humanitarian, Children, Animal and Environmental causes, Sports, Financial Seminars, Hobbies, Home Décor, Food and Cuisine, Outdoor and Recreational.

Terms and Conditions
25 % Commission to SRDS Brokers!
Sample Required. Payment due 30 days from mail date. Cancellations after mail date are due in full. Net name arrangements negotiable based on volume. 20% commission on orders with net terms and on re-uses.

List Usage
INQUIRE

Source:
Paid subscribers to an online eZine
Unit of Sale: N/A
Minimum: 5,000
Updates: Monthly

Selections

DEMOGRAPHICS

Age (adult/child)

$5.00/M

Income

$5.00/M

Presence of Children

$5.00/M

Homeowners/Renters

$5.00/M

Gender

$5.00/M

Credit Card

$5.00/M

Ethnicity

$5.00/M

Religion

$5.00/M

Married/Single

$5.00/M

Grandparents

$5.00/M

Veterans

$5.00/M

State/SCF/Zip

$5.00/M

LIFESTYLE
Political Party

$10.00/M

Hobbies

$10.00/M

Computer Owners

$10.00/M

Mail Order Buyers

$10.00/M

Travelers

$10.00/M

Golfers

$10.00/M

Sweepstakes

$10.00/M

Investors

$10.00/M

Book Buyers

$10.00/M

Hi-Tech/Electronics

$10.00/M

Subscribers

$10.00/M

Pet Owners

$10.00/M

Donors (by type)

$10.00/M

High Ticket Merch.

$10.00/M

Low Ticket Merch.

$10.00/M

Fishing

$10.00/M

Hunting

$10.00/M

Collecting

$10.00/M

Additional Selects Available!
MATERIAL
Magnetic Tape

$25.00/F

Cartridge

$25.00/F

Diskette

$35.00/F

e-mail/FTP

$35.00/F


Key Contact:
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500
Fax: 727-669-4402

Order/Shipping Contact
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500
Fax: 727-669-4402