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Printable Version
September 2010
Baby Boomers Club Members

MIN # 140550 / SRDS # 900256 / NEXTMARK # 256213

Key Segments

517,469

Total Baby Boomers

$65/M

39,000

Monthly Baby Boomers (avg)

+$5/M

121,432

3 Month Baby Boomers

+$5/M

255,918

6 Month Baby Boomers

+$5/M


Audience Profile
These active adults are paid members of an online eZine designed specifically for the 46-63 age group. Hot topics include healthy lifestyle, exercise, time management, travel & leisure activities, holistic medicine, living green and organic, family, relationships, investing, retirement planning, and saving for college. These active adults are in need of more products and services than any other group. They are always searching for the best resources for all of their ventures whether it be investing, traveling, living green or working on their careers. Demographics: Average HHI is $80K, 85% work full time, and 52% have children at home.

Recommended Usage: Apparel Catalogs, Accessory Catalogs, Domestic and International Travel offers, Timeshares, Luxury Vacation Rentals, Real Estate, Insurance, Investments, Golf Equipment, Golf Apparel, Golf Vacations, Magazine Subscriptions, Health Offers, Exercise Equipment, Electronics, Music, Credit Card Rewards, Fundraising to Health, Political, Humanitarian, Children, Animal and Environmental causes, Sports, Financial Seminars, Hobbies, Home Décor, Food and Cuisine, Outdoor and Recreational.

Terms and Conditions
25 % Commission to SRDS Brokers!
Sample Required. Payment due 30 days from mail date. Cancellations after mail date are due in full. Net name arrangements negotiable based on volume. 20% commission on orders with net terms and on re-uses.

List Usage
INQUIRE

Source:
Paid subscribers to an online eZine
Unit of Sale: N/A
Minimum: 5,000
Updates: Monthly

Selections

DEMOGRAPHICS

Age (adult/child)

$5.00/M

Income

$5.00/M

Presence of Children

$5.00/M

Homeowners/Renters

$5.00/M

Gender

$5.00/M

Credit Card

$5.00/M

Ethnicity

$5.00/M

Religion

$5.00/M

Married/Single

$5.00/M

Grandparents

$5.00/M

Veterans

$5.00/M

State/SCF/Zip

$5.00/M

LIFESTYLE
Health

$10.00/M

Fitness

$10.00/M

Political Party

$10.00/M

Hobbies

$10.00/M

Computer Owners

$10.00/M

Mail Order Buyers

$10.00/M

Travelers (by type of travel)

$10.00/M

Golfers

$10.00/M

Sweepstakes

$10.00/M

Investors

$10.00/M

Book Buyers

$10.00/M

Hi-Tech/Electronics

$10.00/M

Subscribers

$10.00/M

Pet Owners

$10.00/M

Donors (by type)

$10.00/M

High Ticket Merch.

$10.00/M

Low Ticket Merch.

$10.00/M

Fishing

$10.00/M

Hunting

$10.00/M

Collecting

$10.00/M

Additional Selects Available!
MATERIAL
Magnetic Tape

$25.00/F

Cartridge

$25.00/F

Diskette

$35.00/F

e-mail/FTP

$35.00/F


Key Contact:
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500
Fax: 727-669-4402

Order/Shipping Contact
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500
Fax: 727-669-4402