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Printable Version
September 2010
Baby Boomers Masterfile

MIN # 123844 / SRDS # 876480 / NEXTMARK # 192546

Key Segments
12,301,537 Total Baby Boomers $75/M
515,000 Monthly Baby Boomers +$5/M
1,459,022 3 Month Baby Boomers +$5/M

3,017,132

6 Month Baby Boomers

+$5/M


Audience Profile
The baby boomer population is one of the most sought after markets right now. They are affluent, they are educated, and they are retiring in luxury. They are active and their interests and hobbies vary greatly. To target the perfect baby boomer group for your mailer’s offers, this list gives you the ability to select by specific baby boomer lifestyle interest. This is a versatile file and these baby boomers are ready to receive your offers.

Recommended Usage: Apparel Catalogs, Accessory Catalogs, Domestic and International Travel offers, Timeshares, Luxury Vacation Rentals, Real Estate, Insurance, Investments, Golf Equipment, Golf Apparel, Golf Vacations, Magazine Subscriptions, Health Offers, Exercise Equipment, Electronics, Music, Credit Card Rewards, Fundraising to Health, Political, Humanitarian, Children, Animal and Environmental causes, Sports, Financial Seminars, Hobbies, Home Décor, Food and Cuisine, Outdoor and Recreational.

Terms and Conditions
25 % Commission to SRDS Brokers!
Sample Required. Payment due 30 days from mail date. Cancellations after mail date are due in full. Net name arrangements negotiable based on volume. 20% commission on orders with net terms and on re-uses.

List Usage
INQUIRE

Also consider the following lists
Baby Boomers Focused on Finance
Baby Boomers for Health Causes
Baby Boomers for the Democratic Party
Baby Boomers for the Environment
Baby Boomers for the Republican Party
Baby Boomers from Body & Mind Essentials
Baby Boomers Ready to Travel
Seniors Beyond Bingo
Gift-Giving Grandparents
Senior Shoppers By Mail
Senior Investors
Active Senior Contributors

Source:
Multi-sourced including self-reported, mail order, census, and subscription data
Unit of Sale: N/A
Minimum: 5,000
Updates: Monthly

Selections

DEMOGRAPHICS

Age (adult/child)

$5.00/M

Income

$5.00/M

Presence of Children

$5.00/M

Homeowners/Renters

$5.00/M

Gender

$5.00/M

Credit Card

$5.00/M

Ethnicity

$5.00/M

Religion

$5.00/M

Married/Single

$5.00/M

Grandparents

$5.00/M

Veterans

$5.00/M

State/SCF/Zip

$5.00/M

Telephones $15.00/M
LIFESTYLE
Health

$10.00/M

Fitness

$10.00/M

Political Party

$10.00/M

Hobbies

$10.00/M

Computer Owners

$10.00/M

Mail Order Buyers

$10.00/M

Travelers

$10.00/M

Golfers

$10.00/M

Sweepstakes

$10.00/M

Investors

$10.00/M

Book Buyers

$10.00/M

Hi-Tech/Electronics

$10.00/M

Subscribers

$10.00/M

Pet Owners

$10.00/M

Donors (by type)

$10.00/M

High Ticket Merch.

$10.00/M

Low Ticket Merch.

$10.00/M

Fishing

$10.00/M

Hunting

$10.00/M

Collecting

$10.00/M

Additional Selects Available!
MATERIAL
Magnetic Tape

$25.00/F

Cartridge

$25.00/F

Diskette

$35.00/F

e-mail

$35.00/F


Key Contact:
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500
Fax: 727-669-4402

Order/Shipping Contact
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500
Fax: 727-669-4402